PRODUCT INTELLIGENCE FOR CPG BRANDS

Make your product more competitive

Ontaris brings market evidence, consumer insights, and product data into one place, helping your team sharpen formulation direction and make confident product decisions.

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Reposition your products.

Compare your product across ingredients, nutrition, claims, pack format, pricing, and positioning.

Identify:

  • Your product's strongest advantages
  • Competitive gaps worth closing
  • Changes to make and features to protect
  • Claims and benefits requiring validation
  • A stronger position for the product's next occasion

Recommended direction

The strongest findings from the product and market analysis.

01

Keep the protein, amino acid, and muscle-support platform. It gives the shake a credible recovery position.

02

Make the multi-source protein blend plus 6g fiber the core story. Both are supported but under-communicated.

03

Lead with 6g fiber to move beyond post-workout recovery without reformulating.

Monitor the market.

Track the launches and changes that could alter your next product decision.

  • New products and line extensions
  • Nutrition, claim, or ingredient changes
  • New formats and occasions
  • Price and retail movement
  • Regulatory changes affecting your claims

Ontaris tells you what changed, why it matters to your product, and whether your roadmap should respond.

RTD protein changes

Your products and competitors

Live

COMPETITOR LAUNCH

A leading brand added a 42g shake

12 min ago

CLAIM CHANGE

Two shakes added no-added-sugar claims

Today

CATEGORY MOVEMENT

Clear protein drinks are accelerating

Yesterday

REGULATORY UPDATE

EU guidance affects one protein claim

2 days ago

INGREDIENT TREND

Creatine entered 18 new RTD launches

This week

PRICE MOVEMENT

Club price per bottle fell 6%

This week

Get evidence-backed answers.

Ask about a competitor, nutrient target, claim, ingredient, flavor, format, retailer, or market.

Ontaris searches comparable products and gives your team a clear answer with the supporting evidence.

Ask Ontaris

How does our 25g shake compare with the leading RTD protein products in the US?

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GLOBAL COVERAGE

Product data you can trust.

Ontaris combines retailer and regulatory data across more than 200 markets. We process, normalize, and update every record ourselves for analysis you can trust.

306M+

Source products

200+

Markets represented

60+

Source languages